Sag Harbor

Mattel has figured out a way to get parents to pay for online content at their Barbie Girls web site. Instead of asking girls to get parents to input credit card info online, they send the girls and their money-holding folks to the store to buy the new Barbie that comes with her own docking station. When Barbie is plugged in, feet first, the little girl owner gets access to all sorts of games and other web site goodies. Oh, and the Barbie is also an MP3 player. Boy, she’s come a long way from Malibu!