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The Consumer Electronics Association (CEA) is releasing a guide entitled “Winning at Wireless Retail”. It is a resource for businesses to provide education and training in the wireless retail community. It is only available in limited quantities to those who attend the CES being held January 8-11th in Las Vegas. Retailers will find information on business planning, understanding consumers, hiring, training and managing inventory in this guide.

The continued evolution of the wireless market with new products and technologies has provided independent retailers the potential to differentiate themselves through superlative customer service, selling skills, merchandising and product knowledge,” said Mike Mohr, president of Celluphone and chair of CEA’s Wireless Communications Division (WCD), which developed the guide. “The WCD created Winning at Wireless Retail to help retailers navigate the changing environment and take advantage of the tremendous selling opportunities the wireless industry will offer well into the future

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